As of May 2020, 49.1 percent of North American data professionals reported that they would be most attentive to business recovery from COVID-19 in the following year. In comparison, only 16.4 percent of North American data professionals felt they were going to pay a significant amount of attention to the development of a industry-standard identity recognition solution in the year ahead.
Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020
Characteristic
Share of respondents
Business recovery from COVID-19
49.1%
Measurement/attribution
49.1%
Linking online and offline data
35.8%
Need to comply with data regulation policies
34%
Modeling/analytics in support of audience targeting
32.1%
Development of custom identity resolution solution
30.2%
Cross-device recognition/identity capabilities
26.4%
Development of industry-standard identity resolution solution
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eMarketer. (July 22, 2020). Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/
eMarketer. "Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020." Chart. July 22, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/
eMarketer. (2020). Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/
eMarketer. "Leading Industry Trends Data Professionals in North America Think They Will Pay Attention to The Most in The following Year as of May 2020." Statista, Statista Inc., 22 Jul 2020, https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/
eMarketer, Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020 Statista, https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/ (last visited December 18, 2024)
Leading industry trends data professionals in North America think they will pay attention to the most in the following year as of May 2020 [Graph], eMarketer, July 22, 2020. [Online]. Available: https://www.statista.com/statistics/1178665/industry-trends-data-professionals-attention-next-year/
