Lack of identity representation in ads impacting consumer brand perception U.S. 2020
According to a study conducted in may 2019 on the impact of diversity representation in advertising, 40 percent of Hispanic respondents stated that they have stopped supporting a brand because their advertising did not represent their identity. At the same time, 58 percent of respondents identifying as LGBTQ+ said they ended supporting a brand because its advertising did not represent their community.
