According to a study conducted in may 2019 on the impact of diversity representation in advertising, 40 percent of Hispanic respondents stated that they have stopped supporting a brand because their advertising did not represent their identity. At the same time, 58 percent of respondents identifying as LGBTQ+ said they ended supporting a brand because its advertising did not represent their community.
Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (September 3, 2019). Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/
MarketingCharts. "Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019." Chart. September 3, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/
MarketingCharts. (2019). Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/
MarketingCharts. "Share of Consumers Who Have Stopped Supporting a Brand Due to Lack of Representation of Their Identity in Brand Advertising in United States as of May 2019." Statista, Statista Inc., 3 Sep 2019, https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/
MarketingCharts, Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019 Statista, https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/ (last visited September 01, 2024)
Share of consumers who have stopped supporting a brand due to lack of representation of their identity in brand advertising in United States as of May 2019 [Graph], MarketingCharts, September 3, 2019. [Online]. Available: https://www.statista.com/statistics/1178653/influence-identity-representation-ads-consumer-brand-support-us/