As of the second quarter of 2020, 28 percent of photography and health & fitness app installs were subscription-based. However, only five percent of total apps used a subscription model in order to monetize.
Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category
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eMarketer. (August 5, 2020). Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. "Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category." Chart. August 5, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. (2020). Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer. "Share of Subscription-based Mobile App Installs Worldwide as of 2nd Quarter of 2020, by App Category." Statista, Statista Inc., 5 Aug 2020, https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/
eMarketer, Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category Statista, https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/ (last visited November 21, 2024)
Share of subscription-based mobile app installs worldwide as of 2nd quarter of 2020, by app category [Graph], eMarketer, August 5, 2020. [Online]. Available: https://www.statista.com/statistics/1178642/subscription-mobile-app-installs-app-category/