Considering the perception of brand statements on the Black Lives Matter (BLM) movement in the United States, a study from 2020 found, that over time, more people started thinking that brands primarily wanted to get publicity. While at the beginning of June only 25 percent of respondents thought that BLM was addressed by brands for publicity reasons, the share increased to 34 percent in October.
Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020
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Morning Consult. (October 8, 2020). Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/
Morning Consult. "Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020." Chart. October 8, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/
Morning Consult. (2020). Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/
Morning Consult. "Opinions about Companies Making Statements on The Black Lives Matter (Blm) Movement According to Adults in The United States between June and October 2020." Statista, Statista Inc., 8 Oct 2020, https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/
Morning Consult, Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 Statista, https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/ (last visited November 18, 2024)
Opinions about companies making statements on the Black Lives Matter (BLM) movement according to adults in the United States between June and October 2020 [Graph], Morning Consult, October 8, 2020. [Online]. Available: https://www.statista.com/statistics/1178577/sentiments-brands-statements-black-lives-matter-united-states/
