As of June 2024, approximately 44 percent of LGBTQ+ adults surveyed in the United States included collaborating with LGBTQ+-owned businesses or creators among the best ways for brands to demonstrate authenticity during Pride Month. Adopting a year-round content strategy for LGBTQ+ consumers beyond Pride Month ranked second, mentioned by 41 percent of respondents.
Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024
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Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024
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The source phrased this question as follows: "In your opinion, what are the best ways for brands to demonstrate authenticity during Pride Month? (Select all that apply.)"
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CivicScience (@CivicScience). (June 24, 2024). Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024 [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
CivicScience (@CivicScience). "Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024." Chart. June 24, 2024. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
CivicScience (@CivicScience). (2024). Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
CivicScience (@CivicScience). "Best Ways for Brands to Demonstrate Authenticity during Pride Month According to Lgbtq+ Adults in The United States as of June 2024." Statista, Statista Inc., 24 Jun 2024, https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
CivicScience (@CivicScience), Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024 Statista, https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/ (last visited March 10, 2025)
Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024 [Graph], CivicScience (@CivicScience), June 24, 2024. [Online]. Available: https://www.statista.com/statistics/1178557/gay-pride-marketing-strategy-perception-united-states/
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