Top ways for brands to be authentic in Pride Month for LGBTQ+ adults in the U.S. 2024

Published by
J. G. Navarro,
Oct 22, 2024

As of June 2024, approximately 44 percent of LGBTQ+ adults surveyed in the United States included collaborating with LGBTQ+-owned businesses or creators among the best ways for brands to demonstrate authenticity during Pride Month. Adopting a year-round content strategy for LGBTQ+ consumers beyond Pride Month ranked second, mentioned by 41 percent of respondents.

Best ways for brands to demonstrate authenticity during Pride Month according to LGBTQ+ adults in the United States as of June 2024

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Release date

June 2024

Region

United States

Survey time period

June 17 to 20, 2024

Number of respondents

273 respondents

Age group

18 years and older

Special properties

among LGBTQ+ respondents

Supplementary notes

The source phrased this question as follows: "In your opinion, what are the best ways for brands to demonstrate authenticity during Pride Month? (Select all that apply.)"

The source does not specify the survey type.

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