According to a study from May 2019, seven percent of responding U.S. adults said that they would be more likely to purchase a product after seeing a same-sex couple in an ad. At the same time 18 percent said they would be less likely to purchase a product for which an ad featured a same-sex couple. For nearly half o f the respondents that did not matter.
Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (June 6, 2019). Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. "Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019." Chart. June 6, 2019. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. (2019). Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov. "Effect of Seeing Same-sex Couples in Advertising on Purchase Decision of Adults in The United States as of May 2019." Statista, Statista Inc., 6 Jun 2019, https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/
YouGov, Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 Statista, https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/ (last visited October 19, 2024)
Effect of seeing same-sex couples in advertising on purchase decision of adults in the United States as of May 2019 [Graph], YouGov, June 6, 2019. [Online]. Available: https://www.statista.com/statistics/1178546/same-sex-couple-advertising-impact-on-purchasing-united-states/