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Discretionary spends on skin care and cosmetics India 2020, by age

Published by A. Minhas, Mar 17, 2022

In a survey conducted in 2020 to analyze the changing consumer sentiments concerning the COVID-19 pandemic in India, the majority of respondents across all age groups showed the intention of paying up to five thousand Indian rupees for skincare and cosmetics. Other preferred segments for discretionary spends included furniture, electronics, fashion accessories, and apparel.

Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age

table column chart

Characteristic	No spend	Upto 5,000 rupees	More than 5,000 rupees
20 to 30 years	29%	64%	7%
31 to 40 years	24%	64%	12%
41 to 50 years	27%	61%	12%
Over 50 years	30%	56%	14%

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Details: India; May 18 to June 7, 2020; 2,376 respondents; 20 years and older; across various demographics to analyze the changing consumer sentiment with respect to the COVID-19 pandemic.

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Source

KPMG

Survey by

KPMG

Published by

KPMG

Source link

Time to open my wallet or not?, page 15

Release date

July 2020

Citation formats

Region

India

Survey time period

May 18 to June 7, 2020

Number of respondents

2,376 respondents

Age group

20 years and older

Special properties

across various demographics to analyze the changing consumer sentiment with respect to the COVID-19 pandemic.

Method of interview

Online survey

Supplementary notes

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