In a survey conducted in 2020 to analyze the changing consumer sentiments concerning the COVID-19 pandemic in India, the majority of respondents across all age groups showed the intention of paying up to five thousand Indian rupees for skincare and cosmetics. Other preferred segments for discretionary spends included furniture, electronics, fashion accessories, and apparel.
Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age
Characteristic
No spend
Upto 5,000 rupees
More than 5,000 rupees
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KPMG. (July 1, 2020). Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/
KPMG. "Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age ." Chart. July 1, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/
KPMG. (2020). Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age . Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/
KPMG. "Discretionary Spends on Skin Care and Cosmetics among Consumers across India in 2020, by Age ." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/
KPMG, Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age Statista, https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/ (last visited July 23, 2024)
Discretionary spends on skin care and cosmetics among consumers across India in 2020, by age [Graph], KPMG, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1178521/india-discretionary-spends-on-skin-care-and-cosmetics-by-age/