A study from June 2020 that considered consumer opinion on what actions should be taken by brands to respond to the racial justice movement in the United States, found that 35 percent of respondents completely agreed that brands should make a statement against racism. On the other hand, 17 percent of respondents expected brands to allow their employees time off to respond to such events.
Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020
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Ipsos. (June 1, 2020). Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. "Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020." Chart. June 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. (2020). Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos. "Share of Adults Expecting Brands to Take Actions against Racism in Response to Racial Injustice Movement in The United States as of June 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
Ipsos, Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 Statista, https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/ (last visited December 22, 2024)
Share of adults expecting brands to take actions against racism in response to racial injustice movement in the United States as of June 2020 [Graph], Ipsos, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1178432/consumer-expect-brand-actions-against-racism-united-states/
