According to a study from 2020 on consumer opinion on brand responses to the racial justice movement in the United States, 33 percent of respondents completely agreed with the statement that it is appropriate for any brand to take a stance on racial justice. At the same time, 29 percent of respondents thought it was appropriate to do so for brands with a strong African American following.
Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020
Q: You may have seen brands speaking out in their advertising about racial justice. In regard to this, how strongly do you agree or disagree with the following statements?
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Ipsos. (June 1, 2020). Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/
Ipsos. "Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020." Chart. June 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/
Ipsos. (2020). Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/
Ipsos. "Share of Adults Thinking That It Is Appropriate for Brands to Take a Stance on Racial Justice in The United States as of June 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/
Ipsos, Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020 Statista, https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/ (last visited December 22, 2024)
Share of adults thinking that it is appropriate for brands to take a stance on racial justice in the United States as of June 2020 [Graph], Ipsos, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1178398/consumer-perception-brands-action-racial-justice-united-states/
