A study on the impact of news advertising, conducted in September 2020, found that 45 percent of responding U.S. adults said that seeing advertising in the news made it more likely that they visited the brand's website. Another 39 percent answered that seeing advertising in the news made it more likely that they felt comfortable recommending the brand to others.
Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020
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Q: Again, suppose you noticed an advertisement that appeared in the news or information presented by [SOURCE], along with or just after something on this topic:[TOPIC]. How would
that affect your likelihood of taking these actions regarding the brand that was advertised, if at all? Please select one answer column for each action below.
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IAB (U.S.). (October 8, 2020). Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020 [Graph]. In Statista. Retrieved July 08, 2024, from https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/
IAB (U.S.). "Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020." Chart. October 8, 2020. Statista. Accessed July 08, 2024. https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/
IAB (U.S.). (2020). Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020. Statista. Statista Inc.. Accessed: July 08, 2024. https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/
IAB (U.S.). "Share of Adults Who Say That Advertising in News Impacts Their Actions Taken in Connection to Brands in The United States as of September 2020." Statista, Statista Inc., 8 Oct 2020, https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/
IAB (U.S.), Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020 Statista, https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/ (last visited July 08, 2024)
Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020 [Graph], IAB (U.S.), October 8, 2020. [Online]. Available: https://www.statista.com/statistics/1178299/brand-news-advertising-impact-consumer-actions-united-states/