A study from September 2020 on consumers sentiments towards brands in the United States, found that 65 percent of respondents said that they felt that retail brands were trustworthy. At the same time, 18 percent of respondents stated that retail brands were not trustworthy.
Opinions on brand trustworthiness in the United States as of September 2020, by industry
Q: For each of these types of organizations, please indicate whether you think it is trustworthy or not trustworthy.[Asked for 29 news platforms and 26 product/service categories]; Verticals reported here are the top 7 in ad spending.
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IAB (U.S.). (October 8, 2020). Opinions on brand trustworthiness in the United States as of September 2020, by industry [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/
IAB (U.S.). "Opinions on brand trustworthiness in the United States as of September 2020, by industry." Chart. October 8, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/
IAB (U.S.). (2020). Opinions on brand trustworthiness in the United States as of September 2020, by industry. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/
IAB (U.S.). "Opinions on Brand Trustworthiness in The United States as of September 2020, by Industry." Statista, Statista Inc., 8 Oct 2020, https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/
IAB (U.S.), Opinions on brand trustworthiness in the United States as of September 2020, by industry Statista, https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/ (last visited December 19, 2024)
Opinions on brand trustworthiness in the United States as of September 2020, by industry [Graph], IAB (U.S.), October 8, 2020. [Online]. Available: https://www.statista.com/statistics/1178276/brand-trustworthiness-by-industry-united-states/
