Some people consider that the role of the decision-maker in the couple, when making a purchase, differs widely depending on the product category. When asked about leather goods, clothing and jewelry, many people believed that they often have "the lead" in the relationship. Indeed, 63 percent of the respondents, regardless of their gender, believed that they were the (most) decisive.
When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other?
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When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other?
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The question was phrased by the source as follows: "Et losque vous effectuez un achat dans chacune des catégories de produits suivantes, qui, dans votre couple, est le plus décisionnaire ou a un peu plus d'influence que l'autre : est-ce vous ou est-ce votre conjoint(e) ?"
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Odoxa. (May 9, 2018). When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other? [Graph]. In Statista. Retrieved April 07, 2025, from https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/
Odoxa. "When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other?." Chart. May 9, 2018. Statista. Accessed April 07, 2025. https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/
Odoxa. (2018). When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other?. Statista. Statista Inc.. Accessed: April 07, 2025. https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/
Odoxa. "When You Make a Clothing, Leather Goods or Jewelry Purchase, Who in Your Couple Is The Most Decisive than The Other?." Statista, Statista Inc., 9 May 2018, https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/
Odoxa, When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other? Statista, https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/ (last visited April 07, 2025)
When you make a clothing, leather goods or jewelry purchase, who in your couple is the most decisive than the other? [Graph], Odoxa, May 9, 2018. [Online]. Available: https://www.statista.com/statistics/1178073/decision-maker-couple-purchase-leather-goods-clothes-jewels-france/
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