According to a study from 2020 evaluating how Americans want the Black Lives Matter (BLM) movement to be portrayed in advertising, 41 percent of respondents said that from the health and pharma sector they would prefer to see ads that reference BLM but not make it the main focus. In comparison, 36 percent of respondents stated that the would rather see content from this industry that was not related to what was happening with the movement.
Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry
Characteristic
I'd prefer to see content that is not related to what is happening
I'd prefer to see content that focusses only on what's happening
I'd prefer to see content that references what's happening, but isn't the main focus
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Opinium. (July 9, 2020). Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/
Opinium. "Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry." Chart. July 9, 2020. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/
Opinium. (2020). Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/
Opinium. "Share of Adults Who Want Brands to Respond to The Black Lives Matter Movement in Their Advertising in The United States as of June 2020, by Industry." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/
Opinium, Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry Statista, https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/ (last visited December 18, 2024)
Share of adults who want brands to respond to the Black Lives Matter movement in their advertising in the United States as of June 2020, by industry [Graph], Opinium, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1178057/need-for-brand-response-black-lives-matters-in-ads-united-states/
