A study from 2020 on Generation Z reactions to the Black Lives Matter (BLM) movement in the United States found that among respondents aged between 13 and 23, 38 percent strongly agreed with the statement that corporations play an important role in the country and should therefore use their influence to impact political and cultural issues. Another 30 percent also strongly agreed with the statement that the reaction of brands to topics such as BLM will permanently affect their future buying decision.
Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (June 2, 2020). Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/
Morning Consult. "Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020." Chart. June 2, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/
Morning Consult. (2020). Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/
Morning Consult. "Generation Z Sentiments towards Brand Responses to The Black Lives Matter (Blm) Movement in The United States as of June 2020." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/
Morning Consult, Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020 Statista, https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/ (last visited November 22, 2024)
Generation Z sentiments towards brand responses to the Black Lives Matter (BLM) movement in the United States as of June 2020 [Graph], Morning Consult, June 2, 2020. [Online]. Available: https://www.statista.com/statistics/1178029/gen-z-views-brand-responses-blm-united-states/
