Over the period of time since the first quarter of 2017, the average basket size of the Berlin-based online fashion retailer Zalando has shrunk, going from 63 euros to 61 euros as of the second quarter of 2024. Zalando reached 50.2 million active shoppers in the third quarter of 2022, its highest active customer count ever.
Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024
(in euros)
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Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024
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Figures are based on last twelve months (LTM) basis. Up until Q1 2019, the source defined average basket size as "GMV (gross merchandise volume) divided by number of orders."
Data for quarters prior to Q3 2023 are taken from previous reports published by Zalando.
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Zalando. (August 6, 2024). Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros) [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1177941/zalando-average-basket-size/
Zalando. "Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros)." Chart. August 6, 2024. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1177941/zalando-average-basket-size/
Zalando. (2024). Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros). Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1177941/zalando-average-basket-size/
Zalando. "Average Basket Size of Zalando from 1st Quarter 2017 to 2nd Quarter 2024 (in Euros)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1177941/zalando-average-basket-size/
Zalando, Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros) Statista, https://www.statista.com/statistics/1177941/zalando-average-basket-size/ (last visited April 25, 2025)
Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros) [Graph], Zalando, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1177941/zalando-average-basket-size/
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