Zalando: quarterly average basket size 2017-2024

Published by
Stephanie Chevalier,
Oct 23, 2024

Over the period of time since the first quarter of 2017, the average basket size of the Berlin-based online fashion retailer Zalando has shrunk, going from 63 euros to 61 euros as of the second quarter of 2024. Zalando reached 50.2 million active shoppers in the third quarter of 2022, its highest active customer count ever.

Average basket size of Zalando from 1st quarter 2017 to 2nd quarter 2024 (in euros)

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Source

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Release date

August 2024

Region

Europe

Survey time period

Q1 2017 to Q2 2024

Supplementary notes

Figures are based on last twelve months (LTM) basis. Up until Q1 2019, the source defined average basket size as "GMV (gross merchandise volume) divided by number of orders."
Data for quarters prior to Q3 2023 are taken from previous reports published by Zalando.

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ZalandoFashion e-commerce in FranceE-commerce in GermanyASOSFashion e-commerce in the United Kingdom
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