Leading reasons for shopping on Singles' Day in Beijing, China 2019

Published by
Xin Ou,
Feb 27, 2024
According to the survey among Beijing residents, around 65 percent of respondents said they shopped during Singles' Day due to high discounts on that day. Approximately 8.7 percent of respondents said they were influenced by people they knew.

Leading reasons for shopping on Singles' Day among Beijing residents in China in 2019

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Source

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Release date

November 2019

Region

China

Survey time period

November 2019

Number of respondents

2,916 respondents

Age group

18-65 years

Special properties

among Beijing residents who shopped on Singles' Day

Method of interview

Telephone interviews and online survey

Supplementary notes

Up to three answers allowed.

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