Suning's transaction value on Singles' Day in China 2016-2019

Published by
Yihan Ma,
Dec 20, 2024
In 2019, Suning.com's transaction value on Singles' Day was estimated to exceed 20 billion yuan, increasing from 14.8 billion yuan in the previous year. Suning.com is a leading home appliance and electronics retailer in China.

Gross merchandise value of Suning.com during Singles' Day sales from 2016 to 2018 with an estimate for 2019 (in billion yuan)

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Release date

November 2019

Region

China

Survey time period

2016 to 2018

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2020).

Value for 2019 was calculated by total online sales on Singles' Day multiplying by sales share of Suning.com.

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