According to a survey on the main factors influencing e-commerce purchase decisions conducted in Indonesia in 2020, 77 percent of respondents said that the ease of use was the most important factor influencing their e-commerce purchases. The increasing number of internet users in Indonesia and the convenience of online shopping, among others, have been fueling the growth of the e-commerce industry in the country.
Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020
The question was (as translated from Bahasa Indonesia).: "From the following options, choose ten main factors to take into consideration in choosing an e-commerce platform?"
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JakPat. (July 27, 2020). Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/
JakPat. "Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020." Chart. July 27, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/
JakPat. (2020). Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/
JakPat. "Leading Factors Influencing Consumers' Decisions to Make E-commerce Purchases in Indonesia as of June 2020." Statista, Statista Inc., 27 Jul 2020, https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/
JakPat, Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020 Statista, https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/ (last visited November 24, 2024)
Leading factors influencing consumers' decisions to make e-commerce purchases in Indonesia as of June 2020 [Graph], JakPat, July 27, 2020. [Online]. Available: https://www.statista.com/statistics/1177638/indonesia-factors-for-choosing-to-use-e-commerce/
