Average spending per customer on Tmall during Singles' Day sales in China 2014-2019

Published by
Xin Ou,
Feb 27, 2024
The leading Chinese B2C e-commerce platform Tmall recorded an average customer spending of 208 yuan during the Singles' Day sales in 2019. In that year, around 23.3 million users used Tmall on Singles' Day.

Average spending per customer on Alibaba's Tmall during Singles' Day sales from 2014 to 2019 (in yuan)

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Release date

November 2019

Region

China

Survey time period

2014 to 2019

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2020).

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