In 2024, Amazon Prime Day sales reached 14.2 billion U.S. dollars in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions the event lasted 48 consecutive hours.
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Overview
Prime Day sales
Online shopping
Online advertising
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