As of third quarter of 2020, about 40 percent of internet users in Australia discovered new brands and products through ads on television. That same year, over 19 percent of internet users discovered new brands and products by retail websites.
Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel
Characteristic
Share of respondents
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We Are Social. (February 9, 2021). Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/
We Are Social. "Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel." Chart. February 9, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/
We Are Social. (2021). Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/
We Are Social. "Leading Sources of New Brand Discovery in Australia in 3rd Quarter of 2020, by Channel." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/
We Are Social, Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel Statista, https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/ (last visited August 24, 2024)
Leading sources of new brand discovery in Australia in 3rd quarter of 2020, by channel [Graph], We Are Social, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1177384/australia-brand-discovery-by-channel/