Sports on television was consumed primarily in Hindi and English, at 43 and 42 percent, respectively across India in 2018. Most of this included cricket, with Kabbadi far behind ranking second during the measured time period.
Share of sports viewership on television in India in 2018, by language
Characteristic
Share of viewership
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The Digital Marketing Training Institute. (March 4, 2019). Share of sports viewership on television in India in 2018, by language [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/
The Digital Marketing Training Institute. "Share of sports viewership on television in India in 2018, by language." Chart. March 4, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/
The Digital Marketing Training Institute. (2019). Share of sports viewership on television in India in 2018, by language. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/
The Digital Marketing Training Institute. "Share of Sports Viewership on Television in India in 2018, by Language." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/
The Digital Marketing Training Institute, Share of sports viewership on television in India in 2018, by language Statista, https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/ (last visited August 24, 2024)
Share of sports viewership on television in India in 2018, by language [Graph], The Digital Marketing Training Institute, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/1177222/india-sports-viewership-on-tv-by-language/