Market size of food delivery service of restaurants in Japan 2016-2023

In 2023, the market size of food delivery services in Japan was estimated to amount to approximately 860.3 billion Japanese yen. The market size grew considerably since 2020, as the demand for food delivery increased prompted by the advent of the COVID-19 pandemic. Even after the relaxation of pandemic countermeasures, the use of food delivery and consequently the market size thereof remained at a high level and was expected to further increase.

Online food delivery market: overview

The online food delivery market in Japan encompasses both groceries and meal delivery services. The market revenue has surged into the trillions of Japanese yen, primarily fueled by grocery delivery, which constitutes a significant portion of the sector. In 2023, Demae Can was the most broadly used food delivery company in Japan, while Uber Eats was the leading food delivery app in Japan in terms of the total number of downloads. Nevertheless, the majority of consumers in Japan purchase food items from traditional supermarkets, with about a quarter of respondents using online stores for grocery shopping.

Usage patterns

Food delivery is particularly popular among individuals in their twenties in Japan. The majority of respondents reported using food delivery services sporadically, less than once a month. The leading reason for ordering food online was to purchase heavy goods, followed by the convenience of shopping at any time and place, as well as seeking more economical options. Notably, younger respondents expressed a higher inclination to utilize food delivery services in the future.