Russian e-commerce: trust in the source of information about a product 2020

According the results at hand, in the Central federal district the highest trust index was recorded for two types of the source if information: customers' reviews on specialized websites and on e-commerce platforms. The country's average for those categories was slightly higher 7.3 for reviews on specialized websites and 7.1 for reviews on shopping platforms, respectively.

Trust in the source of information about a product when shopping online in Russia in 2020, by medium and federal district

Characteristic	Customers' reviews and recommendations on specialized review websites	Customers' reviews and recommendations on e-commerce websites	Customers' reviews and recommendations on social media	Experts reviews and recommendations on specialized websites on the subject	Information on producer's / brand's website	Information on e-commerce platform or online shop
Central	7.1	7.1	7	6.9	6.8	6.5
North Western	7.3	7.5	7.1	7.3	7	6.6
Southern	7.5	7.2	7.2	7.3	6.7	6.6
North Caucasus	7.6	7.5	7.4	7.6	6.8	7
Volga	7.3	7.2	7.1	7.2	6.7	6.7
Siberian	7.2	7.2	6.9	7.1	6.7	6.6
Far Eastern	7.3	7.1	7	6.9	6.8	6.5
Country on average	7.3	7.1	7	7.1	6.7	6.6
Ural	7.5	7.3	7.1	6.9	6.8	7.1

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Release date

September 2020

More information

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

Supplementary notes

* Trust index from 1 to º0.

Survey count for the Central federal district 434 respondents.
Survey count for the North Western federal district 129 respondents.
Survey count for the Southern federal district 297 respondents.
Survey count for the North Caucasus federal district 183 respondents.
Survey count for the Volga federal district 599 respondents.
Survey count for the Siberian federal district 339 respondents.
Survey count for the Far Eastern federal district 160 respondents.
Survey count for the Ural federal district 255 respondents.

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