The results showed that pet supplies and cosmetics were the main product categories of goods for which over 95 percent of surveyed consumers stated the importance of reading reviews before purchase if the price for a product would be 2500 Russian rubles and higher. Moreover, almost 95 percent of Russian e-shoppers noted the importance of reading reviews for purchasing sporting equipment in the price range of five thousand Russian rubles and higher.
Relation of review importance with an average product price when shopping online in Russia in 2020, by product category*
Characteristic
100 Russian rubles
250 Russian rubles
500 Russian rubles
1000 Russian rubles
2500 Russian rubles
5000 Russian rubles
10000 Russian rubles
Cosmetics and perfumes
54%
59%
79%
87%
93%
97%
99%
Apparel and footwear
46%
48%
60%
78%
90%
97%
99%
Pet supplies
66%
75%
86%
92%
96%
99%
-
Electronics and household appliances
52%
52%
62%
74%
80%
88%
94%
Sporting goods
46%
49%
60%
71%
82%
94%
98%
Goods for children (including apparel and footwear)
Online shoppers who made at least one online purchase in the past 30 days
Method of interview
Online survey
Supplementary notes
* The survey sample for given categories was as follows
Apparel and footwear: 390
Children's goods 317
Sporting goods: 222
Electronics and household appliances: 471
Cosmetics and perfumes:316
Pet supplies: 259
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Data Insight (RU). (September 2, 2020). Relation of review importance with an average product price when shopping online in Russia in 2020, by product category* [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/
Data Insight (RU). "Relation of review importance with an average product price when shopping online in Russia in 2020, by product category*." Chart. September 2, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/
Data Insight (RU). (2020). Relation of review importance with an average product price when shopping online in Russia in 2020, by product category*. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/
Data Insight (RU). "Relation of Review Importance with An Average Product Price When Shopping Online in Russia in 2020, by Product Category*." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/
Data Insight (RU), Relation of review importance with an average product price when shopping online in Russia in 2020, by product category* Statista, https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/ (last visited December 26, 2024)
Relation of review importance with an average product price when shopping online in Russia in 2020, by product category* [Graph], Data Insight (RU), September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1177122/russian-ebuyers-on-relation-of-review-with-product-price/
