Russia: main factors of low use of product reviews 2020

In July 2020, 20 percent of respondents stated that they do not check reviews on the product they have previously purchased. Over 15 percent of the surveyed audience revealed having skipped reviews because they do not write them either, spontaneous purchase was the key factor of neglecting reviews written by previous buyers for 15 percent of Russian internet shoppers.

Main factors related to low use of product reviews among Russian e-buyers in 2020

Characteristic	Share of respondents
Previously purchased these goods	20%
Are older than 65 years	18%
Do not write reviews themselves	16%
Shopping online for less than a year	16%
Spontaneous purchase	15%
Shopping for pet products	15%
Have no experise in the product category	14%
Shopping for apparel and footwear (for adults)	13%

0%2%4%6%8%10%12%14%16%18%20%22%

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Data Insight (RU)

Release date

September 2020

More information

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Key incentives for writing a review for a product online in Russia in 2020

Method of interview

Online survey

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