Russians on key factors that influence their trust in product reviews 2020, by type

Published by A. Melkadze, Dec 8, 2021
According to a survey carried out among Russians in July 2020, for over 50 percent of the surveyed audience completeness of information offered in the review carried the major importance and influenced their trust. Product photos were an important factor for 40 percent of the respondents. For over the quarter of the online shopping enthusiasts released date of the review was the key factor.

What influences your trust in reviews on the webpage where you purchase a product online?

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Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

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Statistics on " Online shopping in Russia "

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Other statistics that may interest you Online shopping in Russia

Market overview

6

Selected product categories

4

Online marketplace usage

5

Online orders and delivery

6

Consumer preferences

7

Payments and shopping devices

3

Further related statistics

4

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