Television advertisement volume in India 2021-2023

Published by
Tanushree Basuroy,
Apr 26, 2024

Television advertisement volumes amounted to 2.16 billion FCT across India in 2023. This was a decrease of two percent from the previous year. Television ad volumes have steadily declined since 2021, owing to stiff competition from digital media.

Television advertisement volume across India from 2021 to 2023 (FCT in billion)

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Release date

February 2024

Region

India

Survey time period

2021 to 2023

Supplementary notes

FCT refers to free commercial time, which is the time available to advertise on a channel. FCT is measured in seconds and sold in 10 second slots. For example, if the length of an ad spans 30 seconds, the advertiser would have to purchase three slots to telecast it.

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Overview

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TV formats

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Consumption

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Advertising

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Key players

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Topics

Television industry in IndiaFilm industry in IndiaAdvertising industry in IndiaMedia and entertainment in IndiaPay TV in India
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