According to a survey run in the first half of 2020 in Europe, AVoD (Advertising-based video on demand) showed the highest growth in terms of viewership reach between January and June. Starting the year with a 27 percent streamer viewership this had more than doubled by June, a significantly larger increase compared to other VoD formats. Broadcaster and subscription VoD formats had also demonstrated growth while transactional video on demand (TVoD) viewership remained unchanged.
Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type
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Samsung Ads. (September 10, 2020). Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/
Samsung Ads. "Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type ." Chart. September 10, 2020. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/
Samsung Ads. (2020). Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type . Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/
Samsung Ads. "Reach of Video-on-demand (Vod) Services in Europe in January and June 2020, by Vod Type ." Statista, Statista Inc., 10 Sep 2020, https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/
Samsung Ads, Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type Statista, https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/ (last visited December 27, 2024)
Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type [Graph], Samsung Ads, September 10, 2020. [Online]. Available: https://www.statista.com/statistics/1176996/vod-reach-europe-by-type/