Colombia: fitness & well being market penetration

The penetration rate is forecast to experience significant growth in all segments in 2029. This reflects the overall trend throughout the entire forecast period from 2021 to 2029. It is estimated that the indicator is continuously rising in all segments. In this regard, the Health & wellness coaching segment achieves the highest value of 14.68 percent in 2029.

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Penetration rate of the fitness & well being market in Colombia from 2021 to 2029

Characteristic	Health & wellness coaching	Fitness Trackers
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers, and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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