COVID-19 Mexico: main products to buy online 2021

According to a survey conducted in Mexico in April 2020, 64 percent of respondents expressed interest in buying food online during the COVID-19 pandemic. While staples drove the most interest in online shopping during the health crisis in the North American country, their popularity declined once the state of emergency lifted and the situation stabilized. On the other hand, after months of confinement, categories targeting entertainment (such as technology and media and entertainment) or long-term care (such as fashion or personal care) have become more relevant among Mexicans.

Products that were most interesting to purchase online during and after the coronavirus (COVID-19) pandemic in Mexico between April 2020 and January 2021

Characteristic	During the pandemic (April 2020)	After the pandemic (October 2020)	In the following months (January 2021)
Food	60%	31%	22%
Medications	42%	28%	26%
Technology	18%	44%	38%
Media and entertainment	16%	20%	24%
Health and wellness	13%	9%	13%
Beauty and personal care	12%	18%	17%
Pets	10%	8%	9%
Beverages (alcoholic and non-alcoholic)	9%	7%	7%
Children and babies	8%	11%	9%
Fashion and accessories	8%	26%	22%
Sports	5%	9%	9%
Furniture and home decor	4%	13%	11%
Household cleaning products*	-	-	23%
Supermarket*	-	-	29%
Meals on delivery*	-	-	44%

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Release date

February 2021

More information

Region

Mexico

Survey time period

April 13 to 30, 2020; October 15 to 22, 2020; January 4 to 13, 2021

Number of respondents

947**

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Variables added in January 2021.
** The report includes various studies conducted by the source throughout the COVID-19 pandemic in Mexico. For these specific questions, three waves of surveys were taken into account, consisting of 313, 312, and 322 participants, respectively.

To the questions:
- What are the products you are most interested in buying online during the pandemic? ("¿Cuáles son los productos que estás más interesado(a) en comprar durante la pandemia en internet?")

- What are the products you are most interested in buying online after the pandemic? ('¿Cuáles son los productos que estás más interesado(a) en comprar después de la pandemia en internet?")

- Which products are you most interested in continuing to purchase online in the coming months? ("¿Cuáles son los productos que estás más interesado(a) en seguir comprando por internet en los próximos meses?")

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