During a survey carried out in 2019, 74 percent of responding public relations (PR) professionals from Latin America stated they included social media analytics in their reports; 55 percent said they included influencer analytics.
Elements included by PR professionals in their reports in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which of these elements do you find valuable to include in your reports? Select as many applicable answers."
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Statista. (February 4, 2020). Elements included by PR professionals in their reports in Latin America in 2019 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/
Statista. "Elements included by PR professionals in their reports in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/
Statista. (2020). Elements included by PR professionals in their reports in Latin America in 2019. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/
Statista. "Elements Included by Pr Professionals in Their Reports in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/
Statista, Elements included by PR professionals in their reports in Latin America in 2019 Statista, https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/ (last visited November 23, 2024)
Elements included by PR professionals in their reports in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176813/latin-america-pr-digital-metrics/
