Most used online platforms for buying jewelry in China 2020

Published by
Yihan Ma,
Dec 20, 2024
According to the survey of Chinese online shoppers, around 64 percent of respondents preferred to shop on comprehensive e-commerce platforms such as Tmall for accessories or jewelry. Approximately 19 percent of the respondents said that they choose to shop on Pinduoduo, a famous online discounter, for accessories.

Major e-commerce platforms for purchasing accessories among Chinese consumers as of September 2020

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Release date

September 2020

Region

China

Survey time period

September 2020

Number of respondents

1,132 respondents

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