During a survey carried out in 2019, 62 percent of responding public relations (PR) professionals stated they used engagement levels to prove the value of their work to clients, stakeholders, and/or senior management; 56.5 percent used potential reach or impressions.
Metrics used by PR professionals to prove the value of their work in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which metrics do you use to prove the value of your work to clients, stakeholders and/or senior management? Select as many as applicable."
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Statista. (February 4, 2020). Metrics used by PR professionals to prove the value of their work in Latin America in 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. "Metrics used by PR professionals to prove the value of their work in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. (2020). Metrics used by PR professionals to prove the value of their work in Latin America in 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. "Metrics Used by Pr Professionals to Prove The Value of Their Work in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista, Metrics used by PR professionals to prove the value of their work in Latin America in 2019 Statista, https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/ (last visited November 22, 2024)
Metrics used by PR professionals to prove the value of their work in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
