During a survey carried out in 2019, 62 percent of responding public relations (PR) professionals stated they used engagement levels to prove the value of their work to clients, stakeholders, and/or senior management; 56.5 percent used potential reach or impressions.
Metrics used by PR professionals to prove the value of their work in Latin America in 2019
respondents from Colombia, Mexico, and Venezuela only
Method of interview
Online interview
Supplementary notes
* The source surveyed 3,700 PR professionals from 82 countries. No separate numbers of respondents are provided for single countries.
Original question: "Which metrics do you use to prove the value of your work to clients, stakeholders and/or senior management? Select as many as applicable."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (February 4, 2020). Metrics used by PR professionals to prove the value of their work in Latin America in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. "Metrics used by PR professionals to prove the value of their work in Latin America in 2019." Chart. February 4, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. (2020). Metrics used by PR professionals to prove the value of their work in Latin America in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista. "Metrics Used by Pr Professionals to Prove The Value of Their Work in Latin America in 2019." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
Statista, Metrics used by PR professionals to prove the value of their work in Latin America in 2019 Statista, https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/ (last visited December 22, 2024)
Metrics used by PR professionals to prove the value of their work in Latin America in 2019 [Graph], Statista, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1176803/latin-america-pr-metrics-work-value/
