Russian e-buyers on importance of product reviews 2020, by product category

Published by A. Melkadze, Dec 8, 2021
The survey carried out among Russian e-buyers in July 2020 revealed that, nearly all of the shoppers considered reviews of the fellow customers while shopping for sporting goods. Furthermore, over a quarter of the surveyed audience stated that product reviews play a decisive role in their decision to purchase household goods.

For which products reviews have a decisive role while shopping online?

CharacteristicE-buyers consider reviewsReviews have a decisive role
Sporting goods 98% 28%
Electronics and household appliances 94% 24%
Goods for children 92% 18%
Cosmetics and perfumes 91% 22%
Household goods 88% 26%
Apparel and footwear 87% 18%
Pet supplies 85% 14%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents28%28%24%24%18%18%22%22%26%26%18%18%14%14%98%98%94%94%92%92%91%91%88%88%87%87%85%85%E-buyers consider reviewsReviews have a decisive roleSporting goodsElectronics and household appliancesGoods for childrenCosmetics and perfumesHousehold goodsApparel and footwearPet supplies
0%10%20%30%40%50%60%70%80%90%100%110%

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Sources

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Data Insight (RU)

Release date

September 2020

Region

Russia

Survey time period

July 2020

Number of respondents

3,000 respondents

Age group

18 years and older

Special properties

Online shoppers who made at least one online purchase in the past 30 days

Method of interview

Online survey

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Statistics on " Online shopping behavior in Russia "

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