According to a survey measuring the purchasing sentiment of United Kingdom (UK) consumers considering private label items amid the coronavirus pandemic, many reported considering private label over brand label products. Due to the unknown nature of the length, time and severity of the pandemic, consumer purchasing attitudes have shifted to focus more on affordability rather than label or brand. 67 percent of UK consumers surveyed stated considering purchasing private label packaged food and 62 percent stated considering purchasing private label home and household care products.
Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020
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Share of respondents considering private label
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Consumers from the UK were surveyed during the week of July 20, 2020 and were asked questions relating to their behaviours, sentiments and intentions during the Covid-19 pandemic.
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EY. (August 7, 2020). Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/
EY. "Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020." Chart. August 7, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/
EY. (2020). Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/
EY. "Share of Consumers Who Would Consider Purchasing Private Label Items amidst Covid-19 Pandemic in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 7 Aug 2020, https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/
EY, Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/ (last visited August 25, 2024)
Share of consumers who would consider purchasing private label items amidst COVID-19 pandemic in the United Kingdom (UK) in 2020 [Graph], EY, August 7, 2020. [Online]. Available: https://www.statista.com/statistics/1176736/uk-impact-of-covid-19-on-private-label-purchases-2020/
