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Major online purchase categories in India 2022

Published by A. Minhas, May 5, 2023

According to a report by PPRO, electronics and media was the leading e-commerce segment with a market share of 34 percent. This was followed by fashion products with a 27 percent share of the e-commerce market.

Leading e-commerce segments based on market share across India in 2022

table column chart

Characteristic	E-commerce market share
Electronics and media	34%
Fashion	27%
Food and personal care	24%
Toys, hobby, and DIY	11%
Furniture and appliances	5%

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Details: India; 2022

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Source

PPRO

Survey by

PPRO

Published by

PPRO

Source link

Asia Pacific payments and e-commerce report 2022, page 13

Release date

April 2023

Citation formats

In cooperation with

Region

India

Survey time period

2022

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