According to a report by PPRO, electronics and media was the leading e-commerce segment with a market share of 34 percent. This was followed by fashion products with a 27 percent share of the e-commerce market.
Leading e-commerce segments based on market share across India in 2022
Characteristic
E-commerce market share
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PPRO. (April 18, 2023). Leading e-commerce segments based on market share across India in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/
PPRO. "Leading e-commerce segments based on market share across India in 2022." Chart. April 18, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/
PPRO. (2023). Leading e-commerce segments based on market share across India in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/
PPRO. "Leading E-commerce Segments Based on Market Share across India in 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/
PPRO, Leading e-commerce segments based on market share across India in 2022 Statista, https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/ (last visited August 25, 2024)
Leading e-commerce segments based on market share across India in 2022 [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1176673/india-leading-ecommerce-segments-market-share/