During a survey fielded in Brazil in 2020, 54 percent of respondents who cancelled their subscription to a digital news medium said that that the main reason to cancel the subscription was saving money. The third most named reason boredom or the fact that the respondent did not access the digital medium frequently nor thought it was worth it.
Reasons for cancelling a subscription to a digital news medium in Brazil in 2020
among inhabitants of São Paulo and the South East region, main regions identified as Pará and the North region, BahÃa and the North East region, Rio Grande Do Sul and the South region and Goias and the West Center region who read digital news at least once a week
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Luminate. (September 22, 2020). Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. "Reasons for cancelling a subscription to a digital news medium in Brazil in 2020." Chart. September 22, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. (2020). Reasons for cancelling a subscription to a digital news medium in Brazil in 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. "Reasons for Cancelling a Subscription to a Digital News Medium in Brazil in 2020." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate, Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 Statista, https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/ (last visited December 19, 2024)
Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 [Graph], Luminate, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
