During a survey fielded in Brazil in 2020, 54 percent of respondents who cancelled their subscription to a digital news medium said that that the main reason to cancel the subscription was saving money. The third most named reason boredom or the fact that the respondent did not access the digital medium frequently nor thought it was worth it.
Reasons for cancelling a subscription to a digital news medium in Brazil in 2020
among inhabitants of São Paulo and the South East region, main regions identified as Pará and the North region, BahÃa and the North East region, Rio Grande Do Sul and the South region and Goias and the West Center region who read digital news at least once a week
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Luminate. (September 22, 2020). Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. "Reasons for cancelling a subscription to a digital news medium in Brazil in 2020." Chart. September 22, 2020. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. (2020). Reasons for cancelling a subscription to a digital news medium in Brazil in 2020. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate. "Reasons for Cancelling a Subscription to a Digital News Medium in Brazil in 2020." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
Luminate, Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 Statista, https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/ (last visited November 18, 2024)
Reasons for cancelling a subscription to a digital news medium in Brazil in 2020 [Graph], Luminate, September 22, 2020. [Online]. Available: https://www.statista.com/statistics/1176605/reasons-for-cancelling-subscription-digital-medium-brazil/
