According to a 2020 survey carried out among small and medium-sized enterprises in Mexico, the main priority for SMEs that had already incorporated online sales was to strengthen this channel. Meanwhile, 52 percent of businesses that still used traditional sales methods said that selling products online was part of their short-term strategy to overcome the COVID-19 crisis.
Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company
Characteristic
SME selling online
SME not selling online
Strengthening internet sales
68%
-
Strengthening digital communication (social networks, search engines, advertisements on websites, etc.)
55%
35%
Digitalization of customer services
25%
16%
Implementation of programs for remote project management, videoconferencing
23%
13%
More internal communication/meetings via internet to streamline tasks
* Manufacturing companies registered in GS1 Mexico's contact list, with a yearly turnover under 50 million Mexican pesos.
To the question: "What short-term strategies are you implementing in your company to get through this period?" ("¿Qué estrategias a corto plazo están implementando en tu empresa para sobrellevar este periodo?")
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Asociación Mexicana de Venta Online. (July 6, 2020). Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/
Asociación Mexicana de Venta Online. "Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company." Chart. July 6, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/
Asociación Mexicana de Venta Online. (2020). Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/
Asociación Mexicana de Venta Online. "Leading Short-term Digital Strategies from Small and Medium-sized Enterprises (Smes) to Get through The Covid-19 Crisis in Mexico in 2020, by Type of Company." Statista, Statista Inc., 6 Jul 2020, https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/
Asociación Mexicana de Venta Online, Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company Statista, https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/ (last visited July 22, 2024)
Leading short-term digital strategies from small and medium-sized enterprises (SMEs) to get through the COVID-19 crisis in Mexico in 2020, by type of company [Graph], Asociación Mexicana de Venta Online, July 6, 2020. [Online]. Available: https://www.statista.com/statistics/1176417/short-term-digital-strategies-small-medium-enterprises-coronavirus/
