According to a report provided by PPRO,
the electronics and media category dominated Vietnam's e-commerce market in 2022, comprising 28 percent of the market share. Fashion, followed by food and personal care, ranked second and third with 22% and 18% market shares, respectively.
Market share of leading e-commerce segments in Vietnam in 2022
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PPRO. (April 18, 2023). Market share of leading e-commerce segments in Vietnam in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/
PPRO. "Market share of leading e-commerce segments in Vietnam in 2022." Chart. April 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/
PPRO. (2023). Market share of leading e-commerce segments in Vietnam in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/
PPRO. "Market Share of Leading E-commerce Segments in Vietnam in 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/
PPRO, Market share of leading e-commerce segments in Vietnam in 2022 Statista, https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/ (last visited December 22, 2024)
Market share of leading e-commerce segments in Vietnam in 2022 [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1176387/vietnammarket-share-leading-e-commerce-segments/
