According to a report published by PPRO, the food and personal care segment accounted for 35 percent of Thailand's e-commerce market in 2022. This was followed by electronics and media with a 31 percent market share.
Market share of leading e-commerce segments in Thailand in 2022
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Market share of e-commerce segments
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PPRO. (April 18, 2023). Market share of leading e-commerce segments in Thailand in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/
PPRO. "Market share of leading e-commerce segments in Thailand in 2022." Chart. April 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/
PPRO. (2023). Market share of leading e-commerce segments in Thailand in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/
PPRO. "Market Share of Leading E-commerce Segments in Thailand in 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/
PPRO, Market share of leading e-commerce segments in Thailand in 2022 Statista, https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/ (last visited July 22, 2024)
Market share of leading e-commerce segments in Thailand in 2022 [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1176352/thailand-market-share-leading-e-commerce-segments/