Market volume of the online alcoholic beverage trade in China 2012-2020

Published by
Xin Ou,
Feb 27, 2024
In 2018, the market value of online alcoholic beverage sales reached 76.7 billion yuan, increasing by 41.7 percent compared to the previous year. The market size was expected to hit 116.6 billion yuan in 2020.

Market volume of the online alcoholic beverage trade in China from 2012 to 2018 with forecasts until 2020 (in billion yuan)

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Release date

December 2019

Region

China

Survey time period

2012 to 2018

Supplementary notes

* Forecast.

One yuan is approximately equal to 0.13 euros and 0.15 U.S. dollars (as of October 2020).

The values have been rounded to provide a better understanding of the statistic.

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