Nearly two thirds of Russians used YouTube for gathering recommendations from bloggers when making purchase decisions, according to a survey from September 2020. Instagram was the next most popular platform for product recommendations, named by
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On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?
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Respondents who purchased goods on bloggers' advice
Method of interview
Telephone interview
Supplementary notes
The exact question wording was as follows: "Please recall, in which social networks, messengers, internet channels did you read/listen to the blogger or bloggers whose advice you followed when purchasing a product or a service?"
* Refers to the total sample. The responses are based on the share of respondents who have purchased goods based on bloggers' advice (9 percent of the total).
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VCIOM. (September 24, 2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph]. In Statista. Retrieved July 30, 2025, from https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?." Chart. September 24, 2020. Statista. Accessed July 30, 2025. https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. (2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?. Statista. Statista Inc.. Accessed: July 30, 2025. https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On Which Platforms Did You Read/Listen to The Blogger Whose Advice You Followed When Purchasing Products or Services?." Statista, Statista Inc., 24 Sep 2020, https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM, On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? Statista, https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/ (last visited July 30, 2025)
On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph], VCIOM, September 24, 2020. [Online]. Available: https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
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