Nearly two thirds of Russians used YouTube for gathering recommendations from bloggers when making purchase decisions, according to a survey from September 2020. Instagram was the next most popular platform for product recommendations, named by 42 percent of respondents.
On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?
Respondents who purchased goods on bloggers' advice
Method of interview
Telephone interview
Supplementary notes
The exact question wording was as follows: "Please recall, in which social networks, messengers, internet channels did you read/listen to the blogger or bloggers whose advice you followed when purchasing a product or a service?"
* Refers to the total sample. The responses are based on the share of respondents who have purchased goods based on bloggers' advice (9 percent of the total).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
VCIOM. (September 24, 2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?." Chart. September 24, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. (2020). On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM. "On Which Platforms Did You Read/Listen to The Blogger Whose Advice You Followed When Purchasing Products or Services?." Statista, Statista Inc., 24 Sep 2020, https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
VCIOM, On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? Statista, https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/ (last visited December 21, 2024)
On which platforms did you read/listen to the blogger whose advice you followed when purchasing products or services? [Graph], VCIOM, September 24, 2020. [Online]. Available: https://www.statista.com/statistics/1176249/platforms-for-blogger-recommendations-russia/
