According to data provided by PPRO, electronics and media were the leading e-commerce segments in the Philippines, with a market share of 45 percent. Meanwhile, daily necessities such as food and personal care made up 25 percent of the total e-commerce transactions.
Market share of leading e-commerce segments in the Philippines in 2022
Characteristic
E-commerce market share
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PPRO. (April 18, 2023). Market share of leading e-commerce segments in the Philippines in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. "Market share of leading e-commerce segments in the Philippines in 2022." Chart. April 18, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. (2023). Market share of leading e-commerce segments in the Philippines in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO. "Market Share of Leading E-commerce Segments in The Philippines in 2022." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/
PPRO, Market share of leading e-commerce segments in the Philippines in 2022 Statista, https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/ (last visited July 22, 2024)
Market share of leading e-commerce segments in the Philippines in 2022 [Graph], PPRO, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1176163/philippines-leading-ecommerce-segments-market-share/