Most popular online purchase categories Philippines 2022

Published by
Christy Balita,
May 8, 2023
According to data provided by PPRO, electronics and media were the leading e-commerce segments in the Philippines, with a market share of 45 percent. Meanwhile, daily necessities such as food and personal care made up 25 percent of the total e-commerce transactions.

Market share of leading e-commerce segments in the Philippines in 2022

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Release date

April 2023

Region

Philippines

Survey time period

2022

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Statistics on " E-commerce in the Philippines "

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Other statistics that may interest you E-commerce in the Philippines

Overview

5

Key indicators

4

Key segments

3

Demographics

5

Leading platforms

5

Payment methods

5

Shopping behavior

7

Further related statistics

14

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Topics

E-commerce in the PhilippinesInternet usage in the PhilippinesSocial media in the PhilippinesMobile internet & apps in the Philippines
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