As of January 2024, around 18.5 percent of male social media users in Nigeria were aged between 18 and 24 years. Moreover, the share for women in the same age group corresponded to 15 percent.
Distribution of social media advertising audience in Nigeria in 2024, by age group and gender
Data as of January 2024. Data from social media platforms. The source specifies that the data represents the social media advertising audience only, and may not correlate to respective shares of total monthly active social media users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal. (January 31, 2024). Distribution of social media advertising audience in Nigeria in 2024, by age group and gender [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. "Distribution of social media advertising audience in Nigeria in 2024, by age group and gender." Chart. January 31, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. (2024). Distribution of social media advertising audience in Nigeria in 2024, by age group and gender. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal. "Distribution of Social Media Advertising Audience in Nigeria in 2024, by Age Group and Gender." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
DataReportal, Distribution of social media advertising audience in Nigeria in 2024, by age group and gender Statista, https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/ (last visited November 21, 2024)
Distribution of social media advertising audience in Nigeria in 2024, by age group and gender [Graph], DataReportal, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1176100/distribution-social-media-advertising-audience-nigeria-age-gender/
