E-commerce retail as share of total retail in Africa 2020-2022, by country

Published by
Saifaddin Galal,
Feb 6, 2024
In 2022, seven percent of all purchases in South Africa were made online. This was the highest share of e-commerce retail among the five African countries taken into account. Nigeria and Kenya followed with six and four percent, while e-commerce in Egypt and Morocco accounted for three percent and two percent of the total retail, respectively.

E-commerce retail as share of total retail in selected African countries from 2020 to 2022

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Release date

January 2024

Region

Africa

Survey time period

2020 to 2022

Supplementary notes

The figures have been taken from several publications.

Release date is the date of access.

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Statistics on " E-commerce in Africa "

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Other statistics that may interest you E-commerce in Africa

Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

19

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Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
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