Mobile e-commerce share in Africa 2020-2022, by country
As of 2022, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, with this modality accounting for 60 percent of the total e-commerce. Kenya and Nigeria followed, with shares of 56 percent and 50 percent, respectively. On the continent, South Africa and Morocco ranked as the countries with the largest number of B2B online marketplaces for physical goods.
