Considering advertising perception and consumption in Canada, a study conducted between July 2020 to June 2021 found, that a large share of survey participants, namely 56.92 percent, did not take any actions in response to seeing advertising on TV. At the same time, 28.11 percent of respondents reacted to seeing TV ads by searching online for the product, brand or service.
Actions taken in reaction to seeing advertising on TV in Canada as of June 2021
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Vividata. (November 19, 2021). Actions taken in reaction to seeing advertising on TV in Canada as of June 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/
Vividata. "Actions taken in reaction to seeing advertising on TV in Canada as of June 2021." Chart. November 19, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/
Vividata. (2021). Actions taken in reaction to seeing advertising on TV in Canada as of June 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/
Vividata. "Actions Taken in Reaction to Seeing Advertising on Tv in Canada as of June 2021." Statista, Statista Inc., 19 Nov 2021, https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/
Vividata, Actions taken in reaction to seeing advertising on TV in Canada as of June 2021 Statista, https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/ (last visited December 30, 2024)
Actions taken in reaction to seeing advertising on TV in Canada as of June 2021 [Graph], Vividata, November 19, 2021. [Online]. Available: https://www.statista.com/statistics/1175985/actions-response-to-tv-advertising-canada/
